undercrackers.co.uk claim to make the most comfortable underpants on the market and put their money where their mouth is!
Bespoke male underwear manufacturer, Undercrackers has launched its 2016 range of boxers, briefs and trunks to a worldwide marketplace from a small factory in Eccles, Manchester.
Following a soft launch in 2015 Undercrackers has now finalised deals to stock their handmade range in both the US and the Middle East
Constructed from UK made premium cotton jersey fabrics, Undercrackers are so confident of their product ’ s great fit that they offer a no quibble comfort guarantee which is a brave concept that provides a 30 day refund or exchange should their product fail to deliver a perfect fit.
Every garment within the new 2016 range is made by hand at the Undercrackers Manchester factory and embraces the company ’ s ongoing commitment to British made quality.
CEO Drew Weymont states that the decision to manufacture within the UK rather than outsource overseas was a relatively simple one;
“ We wanted to create a true British icon and needed to ensure that everything from fabric selection to quality management and manufacturing was 100% within our control. In addition we love the idea that every single aspect of our product from the thread to the label is sourced and manufactured within the UK ”
Besides the finest jersey cotton, Lycra mix fabrics, Undercracker ’ s trunks feature a soft waistband that flattens the stomach area and ensures a secure and comfortable fit. These have already sold well in the US where men are statistically larger around the midriff than their European counterparts. Research and feedback is critical to this fledgling brand and the creation of a new, high waist, 45mm soft band trunk version following customer feedback is testament to this ethos.
“ Listening and taking on board our customer ’ s views are essential to our business model and fundamental to our intended growth and brand development. We do not wish to create designs that merely fit the ‘ average man ’ but rather aim to offer a comfortable and unique solution to men of all shapes, sizes and requirements. This is where Undercrackers breaks the mould and how we hope to gain an army of converts over the following months and years ” .
These unique brand values in conjunction with the product ’ s iconic gold boxed packaging and unashamed Britishness will do nothing to disrupt their anticipated rise to stardom during 2016.
The 2016 range can be seen at www.undercrackers.co.uk